Sun: Aquarius
Moon: Pisces

The American conjuror James Randi recounts in his book Flim Flam how as a young man he briefly got the astrology job on a Montreal newspaper, making up the horoscopes under the name Zo-ran. His method was to cut out the forecasts from old astrology magazines, shuffle them in a hat, distribute them at random among the 12 zodiacal signs and print the results. This was very successful of course (because all astrology works on the “Barnum principle” of saying things so vague and general that all readers think it applies to them.) He describes how he overheard in a cafe a pair of office workers eagerly scanning Zo-ran’s column in the paper. “They squealed with delight on seeing their future so well laid out, and in response to my query said that Zo-ran had been ‘right smack on’ last week. I did not identify myself as Zo-ran… Reaction in the mail to the column had been quite interesting, too, and sufficient for me to decide that many people will accept and rationalise almost any pronouncement made by someone they believe to be an authority with mystic powers. At this point, Zo-ran hung up his scissors, put away the paste pot, and went out of business.”"

My case is that Randi was morally right to hang up his scissors, that serious newspapers should never give named astrologers the oxygen of publicity, that astrology is neither harmless nor fun, and that we should fight it seriously as an enemy of truth. We have a Trade Descriptions Act which protects us from manufacturers making false claims for their products. The law has not so far been invoked in defence of simple, scientific truth. Why not? Astrologers provide as good a test case as could be desired. They make claims to forecast the future, and they take payment for this, as well as for professional advice to individuals on important decisions. A pharmaceuticals manufacturer who marketed a birth-control pill that had not the slightest demonstrable effect upon fertility would be prosecuted under the Trade Descriptions Act, and sued by trusting customers who found themselves pregnant. If astrologers cannot be sued by individuals misadvised, say, into taking disastrous business decisions, why at least are they not prosecuted for false representation under the Trade Descriptions Act and driven out of business? Why, actually, are professional astrologers not jailed for fraud?